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Launceston 3D City Model, TAS

Launceston 3D City Model, TAS

The Launceston City Centre is an iconic and fundamental part of the social and economic fabric of the city. Seeking to breathe new life into the city centre and turn it into a must-visit destination, the local Council sought to improve investment, tourism, liveability and urban design outcomes.

Urban Circus integrated 3D and 2D geospatial data into our digital environment, and with a day’s training our client’s team could plan and design their city, including the production of their own 3D flythrough videos for their project launch.

Planning and Design

Urban Design was engaged by the City Council to provide innovative 3D digital planning tools to support the city’s Urban Renewal Strategy.

The Launceston Council GIS department already had a range of spatial 3D information – Council reached out to us to aggregate and integrate the data and bring it to life, to support their vision’s development.

Key planning and stakeholder challenges addressed include:

  • Changes to the existing traffic scenarios
  • Planned traffic signal locations and timings
  • Overall impact of revisions to traffic directions, movements and flow
  • Experiential 3D quality of key spaces, streets and buildings
  • Views from first person, driver, observer on the ground and aerial shots looking down at the various streets and intersections
  • Communicating proposed changes to both the public and government official
  • Selling redesigned road layouts
  • Demonstrations of proposed new intersection signal timings for 9 intersections in the CBD, both AM and PM, based on the panoramic models
  • Demonstrated master plan
  • Ground level walk-through visualisations of public open space design concepts in the spaces between the buildings
  • Sunlight and shadow analysis in complex, narrow urban spaces.

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Urban Circus