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29 May 2017, Lisa Elliott

Urban Circus has a new look and feel

Urban Circus is excited to announce we’ve made a Brand Switch. Over the past 12 months we have been developing a new brand identity, one that reflects our values and attributes and aligns with our vision.

Along the way we worked with you, our clients, to understand and reflect on your perceptions of our brand.

You told us you love our quirky name – so we’ve kept it. You value our responsiveness and quality, and we are growing our services team to ensure we continue to meet these expectations.

We were also privileged to work with Garry Emery who has been described as an “international designer and humble Aussie legend.” Our Brandmark symbol as a result is a starburst of light and positivity. It is represented by two human figures interacting to create better places, and the ‘urban circus’ in the centre is a central focal point with a transport network feeding into it.

Apart from a new brandmark and website, not much else has changed. We will continue to deliver the same level of care and responsiveness as always.

It’s an exciting time to be doing what we do best – delivering solutions that empower our clients to collaborate easily, deliver solutions quickly, inform efficiently and engage meaningfully.


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